The Right Message in Tourism: Making Genuine ESG Claims

Experts on this panel dissect and decipher the controversial practices of 'washing' to uncover the hidden truths behind greenwashing, bluewashing, and green hushing. This event is an excellent opportunity to understand the challenges to stay authentic and accountable in a world that's constantly evolving by showing best practices and with the aim to foster genuine social responsibility and sustainable tourism business practices. #Responsible Travel #Responsibility #Customer Behavior #Marketing #esg

Tonya Fitzpatrick - CEO / COO / Chairman , World Footprints
Amanda Ho - CEO / COO / Chairman , Regenerative Travel
Victoria Knauer- Hansen - Sustainability Manager , GreenSign Institut GmbH
Rob Holmes - Founder & Chief Strategist , GLP Films
Hazel McGuire - General Manager UK & Ireland , Intrepid
Xenia zu Hohenlohe - Chief Engagement & Strategy Officer , The Sustainable Markets Initiative
Dr. Willy Legrand - Professor , IU International University of Applied Sciences, Germany
Külli Kraner - Head of Tourism , Ministry of Economic Affairs and Communications for Estonia