Meeting the Needs of the Paradoxical Consumer

According to a recent study by Accenture, "people are becoming increasingly unpredictable – even paradoxical – in their choices. They continuously reassess their values and sense of purpose as they face economic, social, environmental, and political instability. They seek to balance their needs with the constant pressures of external life forces while still demanding more, better, and faster from the companies with which they interact."

These paradoxical decisions are not new – humans have always been highly inconsistent. What has changed is the increasing frequency and comfort with which decisions are made. This comes on top of other challenges that brands face when addressing today's consumers: they have no brand loyalty, are almost impossible to satisfy, and have reduced attention span. This is incredibly challenging for travel operators operating in a highly competitive, fragmented environment.

This session will explore how travel operators can harness technology and data-driven insights to deliver tailored offers, experiences, and services that cater to today's guests' ever-changing preferences and behaviors. #Technology #Artificial Intelligence #Blended Travel #Marketing #Distribution